Why So Serious?

#QuoteOfTheWeek Dickens understood that people, regardless of their personal situation, needed to be entertained. Try incorporating humor and entertainment into your content in a relevant way and in line with your brand. When you offer your audience a reason to smile or roll on the floor laugh, there is a more significant chance of that update being posted to their own network; expanding a brand’s social media reach.

It's fair to wonder if a funny post being shared doesn’t have any value or worse making you appear clownish. The truth is, it is actually displaying you a lovable personality instead of being robotic sans emotions. Humour is a terrific way to increase brand recognition.

Before posting, carefully check if the joke would reflect negatively on you or others. Be broad in your appraisal and think long-term. Some work only in the specific context. Also, create a set of social media guidelines for your employees, so they can respond appropriately when it comes to your brand.

Curate valuable information, give customers a shout-out, or comment on a team post. Make an effort to be memorable and positive on social media. Let's keep it light and remind people just how and why social is essential.

#ConnectAndEngage